Together we are, From Barrel to bottle

PAssionate Spirit Enthusiasts

Commercial Agency

Together we are FromBarreltoBottle, on a mission to capture and curate the top spirit content in the world.

Founded in December 2017, our Creative Director, Erik (@ErikMcr), was contracted by a whisky company for images of their bottle in the mountains. After delivering these images and looking around online, he and the rest of the team began to seek others doing the same.

We discovered there was a fantastic and inclusive whisky community online that we dreamed to be a part of. The community was full of reviewers, enthusiasts, experts and more, and our goal was to help capture the beauty and history behind each of these unique bottles.

Fast forward to 2023, FromBarreltoBottle has become a full in-house creative agency with a global portfolio of commercial projects for Spirit-based brands. We have been grateful to take part in National and International projects. From capturing whisky events across North America, hosting industry experts in New York City, to traveling across Scotland capturing distilleries and all the beauty in between, we have seen a lot. But as always, we cannot wait for the next adventure!

Cheers!

The FromBarreltoBottle Team.

Great Story Tellers

& Adventurers

FRom barrel to bottle is a premier commercial agency specialized in delivering high-quality content for spirit-based brands. Our commitment to our clients is unwavering: we deliver on time, within budget, and World-Class Quality. Always.

Our Approach

Every bottle has a story to tell, and we specialize in bringing those stories to life through captivating and authentic content for spirit brands around the world. We work with partners of all sizes, timelines, and goals to create world-class content that brings your vision to life. We're proud to call our partners friends as we collaborate closely to create content that truly captures the spirit of your brand. Below are a few ways to which we can engage, if you need something else, Lets Chat!

What we offer

Content Retainers

In need of on-going, reliable, on-brand content? Our team captures any volume of content within your brand guidelines to stay in sight of your audience and up-to-date on the latest social media strategies.

Release CAmpaigns

Releasing a new expression to the market? Let us help you make a lasting impression with our expertise in crafting compelling launch campaigns that showcase your product to the right audience, tell its story, and make sure it stands out.

Digital/Physical Assets

We are fast to execute on any digital or physical asset needs. Refreshing your website, requiring new print ads or on-premise assets, we have an existing library of most brands, and are creating new custom images daily.

On-Premise Events

Immerse your audience in the experience of your event with our expertly captured details and ambiance. Years of attending industry events has honed our skills to highlight what matters, and the story to tell

Paid Influencer

Let us help you showcase your brand to the world in a clear and compelling way. We're always on the lookout for partners to join us on our journey and share their story with our audience

Experiences

Its not a product shot, its not an event, but something in between.. We've been a part of experiences across the board from leading photography masterclasses, podcasts, and private photography experiences were trained and ready for anything.

Hands off

Not sure what you need but want to brainstorm? As creative experts in the industry, we specialize in developing concepts, campaigns, and stories for any brand, big or small. Let's start the conversation, send us a message and let's explore the possibilities together.

Studio

lifestyle

Product

Portrait

The team

  • Erik McRitchie

    Creative Director

    Commercial Photographer

    @ERIKMCR

  • Robert Wigg

    Commercial Photographer

    @ROBWIGG

  • Brad Boyko

    Commercial Photo/Video

    @BJBOYKO

  • Victor Aerden

    Commercial Photo/Video

    @VICTORAERDEN