We recently had the privilege of visiting the picturesque Hacienda Patrón in Jalisco, Mexico. Nestled amongst the bluest of blue agave fields, this historic estate is truly the soul of the Patrón brand.

From witnessing the expert jimadors harvesting the hearty agave piñas, to observing the time-honored processes of cooking, fermenting and distilling - we gained a newfound respect for the patience and passion required to produce Patrón’s gold standard tequilas.

The multi-generational team is dedicated to preserving traditions, while also incorporating sustainability initiatives across the entire property. It was fascinating to learn about their revolutionary efforts to recycled agave by-products